Laird Superfood Stock Starts Trading Today: ‘We’re Trying to Build the Next Big Food Platform’

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Plenty of food makers claim to provide superior nutrition and performance fuel. Yet food that’s created and used by world famous athletes may strengthen that endorsement—especially if one puts his name on it.

Today, Laird Superfood (LSF) makes its public debut, adding to the bevy of recent initial public offerings. And while some may worry that the plant-based market has gotten too hot, the five-year-old firm raised its IPO price range earlier this week—and comes with the endorsement of  big wave surfer Laird Hamilton and his wife, volleyball legend Gabrielle Reece.

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